Pre-conference Workshop: Stop Campaigning, Start Engaging by Marksteen Adamson
Stop Campaigning, Start Engaging. A workshop directed by Marksteen Adamson of ASHA & Co.
In this session, Marksteen Adamson, Founding Partner, Chief Creative Officer and Director of Strategy of the award-winning, UK-based, creative consultancy ASHA & Co will demonstrate how to create effective engagement with multiple audiences around controversial societal issues.
Following an introduction to his self-initiated project concerning the plight of refugees – ‘The Stations’, Marksteen will take participants on his personal journey, from his initial feelings of helplessness to the project’s hugely influential outcome. Marksteen will outline ASHA & Co’s ‘Hand of Change’ approach which uses multiple points of focus to build momentum and create impact around toxic issues.
Participants will then be asked to choose their own controversial or uncomfortable issue for which they want to create engagement. They will then be guided through a step-by step process ending with the production of a communication brief that will enable audiences to connect and engage with the chosen issue.
About the Speaker:
In the picture: Marksteen Adamson
Marksteen Adamson is a Founding Partner, Chief Creative Officer and Director of Strategy at Asha & Co. Marksteen has gained an international reputation for being an inspiring creative strategist and problem solver, advising global companies, governments, countries and charities on brand strategy and brand behaviour. Marksteen was Global Creative Director of Interbrand and joint Director of its worldwide steering committee, building and overseeing the creative teams in London, Amsterdam and New York before making the move to set up ASHA & Co in 2002. In 2019 Marksteen won the Drum Social Purpose – 'Changemaker of the Year' award.
Marksteen’s award-winning work as Global Creative Director of Interbrand includes: ‘Welcome to Estonia’ (a unique brand identity project commissioned by the Estonian government to rebrand and re-position Estonia); the brand identity for PwC; the global brand refresh for Orange, and the multi-D&AD awardwinningNiceday brand identity for WHSmith. He was also responsible for the rebrand of the RaboBank in the Netherlands, Guinness Mahon Private Bank, and helping set up, brand and name the global movement – We Are What We Do. The awards have continued for his agency and more recently ASHA & Co was ranked in Design Week’s Top 100 as one of the most awarded agencies in the UK. As well as overseeing all creative work, brand strategy, innovation and driving the business direction and social objectives of ASHA & Co, Marksteen also has personal projects he works on in-between clients and family commitments.
ED-Festival Design Conference ‘‘Beyond Design‘‘ will take place on June 18 at Kultuurikatel (Creative Hub, Tallinn). Read more about the conference speakers: https://disainikeskus.ee/designblog/ed-festival-design-conference-beyond-design
The European Design Festival 2022 is a collaborative event of the European Design Awards and Estonian Design Centre.
The ED-Festival 2022 Tallinn, main local partners and supporters are: City of Tallinn, Republic of Estonia Ministry of Culture, Helmes, Visit Estonia, Nordic Hotel Forum, Tallink Hotels, Tallink, airBaltic, Nortal, Estonian Museum of Applied Art and Design, Estonian Academy of Arts, Cultural Endowment of Estonia.