Brand Manual

Brand Manual is an international branding and service design consultancy with offices in Stockholm and Tallinn.

We close the delivery gap between business and customer perspective and help define the competitive advantage of companies and their products. This is expressed through a better product, service, identity, package or future scenario which makes it understandable and desirable to the target audience.

Services:

Service design
Brand audit and strategy
Rebranding and brand development
Service design and branding workshops
Consultancy
Communication strategy

We also publish a service design focused newsletter which we send out every 3 weeks.

You can order it here

We have developed user interfaces, service concepts, presentations as well as trainings, which help companies understand the process of creating competitive advantage from a consumer perspective.

We make them talk about you.

Employees: 10+

Rotermanni 5, Tallinn, Estonia // Mäster Samuelsgatan 36, Stockholm, Sweden

Contact:
Kaarel Mikkin
alpha@thebrandmanual.com
+3725116555

thebrandmanual.com

Clients:

Apollo
Audiitorkogu
Baxter
E.L.L. Real Estate
President of the Republic of Estonia
Epiim
IIZI Insurance Broker
Insly
KAFO
Karja Pagar
Medela
Metsaühistu
NoBananas
Pöide Craft Brewery
Premia
Prisma
R-kiosk
Rademar
Regio
Respo
Saarioinen Eesti / Mamma
SEB
Ministry if the Interior
Incubator Tallinn
Top Connect / TravelSim
Veebimajutus
Wendre

Brand Manual in design blog:

R-kiosk becomes a franchise

R-kiosk is the local market leader in convenience stores and fast food. It was also in the process of rebuilding its business model through franchising. A franchise is something that people have heard about, but associate predominantly with global brands like Subway and McDonald’s. So, in order to successfully build a franchise network, R-kiosk wanted more than just to delegate responsibility. R-kiosk wanted to become the benchmark for helping to build small businesses and supporting entrepreneurs.

From book store to entaintainment world

Back in 2009, Apollo was a chain of 7 book shops

Design manager of the month - J.Margus Klaar

J.Margus Klaar is the founder and partner of the design agency Brand Manual and whose daily work is to strategically consult companies in the field of service design and branding.

Pöide beer

After a long wait, Saaremaa island again has its own proper brew

Cumulus–one boat, three souls

A trio of sailing enthusiasts created a boat design that was novel, and outstanding in terms of its usability