Concept design company Identity.

Founded at the start of the new millennium, Identity is a concept design company focusing on strategic design. We provide a wide range of design services, guided by a holistic view and a long-term perspective. We rely on systems thinking and solve problem sets instead of separate problems. We are a small company with a big influence.

  • Organisation design
  • Brand design
  • Service design
  • Product design
  • Package design
  • Environment design
  • Web design
  • Communication design
Please find further information at 


Private, public and non-profit organisations; small and big companies; start-ups and established performers; top national businesses and international operators – Identity’s customer base is diverse, and our services create value in most varying sectors. 

Please find a selection of our designs for our customers at 


Our work has been awarded at the following international competitions: Ad Black Sea, Balticbest, Golden Hammer, KIAF, Popok, Red Apple, White Square, WOW Done Awards, Yerevan International Festival.

As for national competitions, we have been nominated and/or awarded at Golden Egg and Estonian Design Awards and become laureates of annual Estonian Interior Designers Award, Museum Rat and Estonian Marketing Awards.

Please find awarded work at