WUD workshop – Value of design
Proofing the Value of Design for business, people and planet is more important than ever.
The reasons for that are multiple:
- Economic and Organizational Pressure
- Maturity and Accountability of Design
- Complexity and Scale
- AI and the Commoditization of Creativity
- Societal Expectations and Purpose
- Strategic Advantage of Design
In the morning, the workshop will bring rigor and theory into the discussion of design value, showcasing examples from international organizations and design leaders who have successfully earned a seat at the table in financial discussions and decision-making.
In the afternoon, participants will be introduced to the Design Value Canvas, which they will use to work on their individual case studies — justifying design investments in resources, budgets, and other aspects. The workshop will conclude with the creation of a personal action plan to further develop design as a driver of different types of value.
- Duration: Full day (7 hours with breaks)
- Maximum participants: 10–15
- Workshop format: Flexible table setup throughout the day
- Presentation slides shared: Yes
- Attendance format: On-site
- Category: Case study, new technique, and trend for advanced practitioners
- Intended for: Senior designers, design managers, and design leaders
340€
421.6€ with VAT
