WUD-workshop Heroes, villains, rulers and rebels: how story characters bring your design ideas to life
Steve Rawling
Author storyteller tactics (200k customers worldwide)
He is Steve Rawling, author of Storyteller Tactics, a practical guide to business storytelling used by 200,000+ customers. He runs storytelling workshops for leaders in companies all over the world.
He is a confident public speaker. He brings lots of humour and audience interaction to his talks. You can put him in the post-lunch slot, when everyone’s energy has slumped, and he will bring the audience to his feet.
He has delivered keynotes at WUD Estonia in 2017 and 2021, as well as the Estonian Leadership Conference, Oixio Inspiration Day and many other conferences.
Workshop
- February 20, 2026 at 10:00
- Trinidad Wiseman Office, Meistri 14, Tallinn, 4th floor (Brainery room)
Stop asking what your users want. Start asking who they want to be. Turn the psychological insights of the world’s greatest storytellers into your UX research superpower. Transform flat personas into rich characters. Understand what makes your user tick – and how your product can speak to them at the deepest level.
Presented by Steve Rawling, the author of Storyteller Tactics (used by Google, Meta, Rolls Royce and 200,000 other customers worldwide).
Details:half day workshop for up to 15 people. PDF handouts available to all participants.
Category:new techniques, for advanced practitioners.
220€
272.8€ with VAT
