WUD workshop-Designing business value upstream: a strategic clarity workshop

Paolo Ramazzotti (4h)

Founder, Mind The Gap &Founder, 
& Lecturer, University of Tartu Pärnu College

• February 20, 2026 at 10:00
• Estonian Academy of Arts, Põhja puiestee 7, Tallinn – Room: A-501 

Designers have always worked closest to customers — mapping journeys, shaping experiences, and improving satisfaction. In a period of rapid technological acceleration, this perspective becomes even more valuable: not because designers should lead organisations, but because they help decision-makers make sense of complexity before action is taken.

This workshop focuses on how design creates business value upstream — before tactics, tools, or execution. Participants will explore how relevance, visibility, meaning, and outcomes are shaped early on, and how clearer intent and alignment lead to stronger results across channels and teams.

As interfaces become less visible and decisions are increasingly influenced by automated systems, recommendations, and AI-mediated processes, clarity becomes a strategic asset. Design’s role expands from shaping what people see to helping organisations be understood, trusted, and chosen — by people and by systems.

Through hands-on group exercises based on realistic scenarios, participants will diagnose where value is being created, diluted, or lost, and how better alignment at the start improves everything that follows. The workshop introduces a practical strategic framework used in real consulting and leadership contexts — not as a prescription, but as a shared reference point to guide decisions, briefs, and collaboration.

Participants will leave with:

• a clearer understanding of where design creates business value before delivery
• a structured way to support decision-makers with clearer priorities and trade-offs
• practical tools to align teams, agencies, and stakeholders
• a reusable lens to guide strategy before committing to tactics

Who this workshop is for:

• Designers and design leaders supporting strategic decision-making
• Product owners and managers responsible for coherence across touchpoints
• Business and innovation leaders navigating change and acceleration

Format:

• 4-hour, in-person, hands-on workshop
• Group exercises and guided discussion
• Strategic and non-technical
• No participant limit

220€

272.8€ with VAT