WUD 2026 / Design Talks – Where does innovation actually start?

In this talk, I will explore innovation from both a philosophical and experiential perspective, examining the mindset, curiosity, and context that give rise to transformative ideas. Drawing on philosophical insights and real-world experiences, we will uncover the often-overlooked origins of innovation and challenge conventional assumptions about how ideas are born and nurtured.

Dominykas Karpovič

Partner and Strategy Team Lead,The Critical

Dominykas Karpovič is a Partner and Strategy Team Lead at The Critical, where he leads innovation and strategy initiatives focused on meaningful, human-centred impact. Alongside his practice, he teaches Philosophy of Innovation at ISM University, exploring how deep thinking shapes creative and strategic decision-making. With vast entrepreneurial experience—from building a basketball club to creating an App of the Year—Dominykas brings a rare blend of philosophical insight and real-world execution. His work is grounded in Context Thinking, challenging conventional approaches to innovation by reframing problems at their core. As a keynote speaker, he invites audiences to rethink innovation through the lens of philosophy, context, and purpose.